Minion, minion on the wall..

Minion, minion on the wall. Who’s the prettiest of them all? You can now find out at the Minion flagship store in Amsterdam (at least, for a short period of time because it’s a pop-up store) by ‘store for bRands’. When I was in Amsterdam (on a fieldtrip) I saw this store and my eyes popped out of my head immediately. Because, minions. How. Cool. In the store you can do different kind of stuff (like taking a picture with a minion) related to the minions (from the movie Despicable Me’.

Why is it cool? I think this flagship store is really cool because 'store of bRands’ tries to give people a full experience by using different themes (like minions this time, but also BROS chocolate or Windows 8). It also can be related to the trend ‘flagshipstore cool’ from Science of the time. This describes how stores promote one single brand into the whole shop. Everything in the shop has the brand name on it, so you won’t forget which store you went in!

I’m curious which pop-up store will be build inside the ‘store for bRands’ soon! Maybe Snow-white? Mirror, mirror on the wall….